Freelance Influencer & Social Strategy Director for brands that want to drive culture, not just clicks. Translating complex business goals into high-impact, creator-led campaigns.
I move beyond tactical execution to build long-term strategic frameworks. By aligning cultural trends with your commercial KPIs, I ensure every social touchpoint and creator partnership serves a specific, measurable business objective.
I manage the delicate balance of creator autonomy and brand safety. By providing high-level creative direction and expert briefing, I empower creators to produce their best work while ensuring every deliverable is a perfect reflection of your brand’s values.
I bring a performance mindset to the world of influence. By auditing every campaign against business-critical KPIs, I ensure your social spend is an investment in measurable results, not just a line item for engagement.
GK Barry
Reality & Lifestyle
4.1m
TikTok Followers
Steven Bartlett
Business
4.5m
Instagram Followers
Isaac H.P
Comedy
4.1m
TikTok Followers
Will Young
Reality & Lifestyle
2m
TikTok Followers
Jack Edwards
Literature
1.5m
Youtube Subscribers
Fats Timbo
Comedy
3.3m
TikTok Followers
Chloe Rose
Food
4.1m
TikTok Subscribers
Jake Humphrey
Self Improvement
656k
YouTube Subscribers
Bella Hill
Reality & Lifestyle
1m
TikTok Followers
Cadaea
Gaming
674k
TikTok Followers
Emily Norris
Family
891k
YouTube Subscribers
Anna Vikili
Reality & Lifestyle
1.2m
Instagram Followers
Ryan Libbey
Reality & Lifestyle
298k
Instagram Followers
Nischa Shah
Finance
1.9m
YouTube Subscribers
Ali Abdaal
Self Improvement
6.4m
YouTube Subscribers
The Famileigh
Comedy
2.3m
TikTok Followers
Rio Ferdinand
Sport
10.2m
Facebook Followers
Katie Piper
Reality & Lifestyle
1.2m
Instagram Followers
Simon Squibb
Business
7.6m
TikTok Followers
Ben Fogle
Nature
676k
Instagram Followers
Gaz Oakley
Food
1.8m
YouTube Subscribers
The campaign elevated FT Appetites from launch to lifestyle destination. Creators delivered premium, food-led content that drove strong engagement and tripled reach, helping the Financial Times connect with a younger, culture-curious audience.
The campaign delivered a high-impact mix of family and lifestyle creators across Meta, TikTok, and YouTube, positioning The O2 as a “shop, dine & play” destination and sparking meaningful footfall and social buzz.
The campaign’s mix of film and lifestyle creators generated strong excitement and anticipation for Bookish. Zainab’s viral Reel and Katie Woods’ visual storytelling stood out, while other creators built trust and credibility. Paid media extended reach, and audience sentiment was overwhelmingly positive, especially around Mark Gatiss and the 1940s London setting.
The campaign harnessed trusted family creators on Instagram and TikTok to deliver authentic storytelling tailored to parents, sparking high-quality link clicks and building enduring awareness for The Week Junior as an educational, family‑friendly subscription
