Freelance Account Director
(Social & Influencer)
A proven leader in managing cross-functional teams and multi-million-pound budgets, I specialise in delivering integrated campaigns for global brands such as Disney, Pepsi, and Sky.
My approach involves translating complex business goals into clear, actionable strategic directions that unlock digital potential and drive sustainable brand growth. By leveraging deep data analysis alongside cultural insights, I connect brand identity and audience trends to ensure every creator touchpoint aligns with long-term commercial targets.
Directing overarching influencer and social strategies from brief to execution, ensuring every touchpoint aligns with commercial growth.
Translating business needs into culture-relevant creative concepts and creator-led stories that resonate with modern audiences.
Developing integrated roadmaps across major platforms to exceed business objectives and ROI targets.
Leveraging deep data analysis and cultural insights to inform go-to-market strategies and drive performance.

Collaborating with this global marketing and technology leader, I integrated high-impact influencer strategies with their proprietary technology to drive measurable ROI for iconic brands.

Working alongside the largest media agency in the UK, I bridged the gap between complex media planning and creator-led storytelling to ensure seamless, cross-functional campaign execution.

At one of the world's fastest-growing digital agencies, I pioneered culture-driven social strategies that aligned technical execution with high-level creative vision for global market leaders.

Partnering with this influencer-first agency, I directed overarching influencer roadmaps from brief to execution, translating business needs into authentic, culture-relevant stories.

Collaborating with this sport and entertainment specialist, I leveraged cultural landscape analysis to turn fans into consumers, ensuring every creator touchpoint drove long-term commercial growth.

Within this B Corp certified digital agency, I championed a culture of innovation, mentoring junior specialists while delivering client growth through expert platform knowledge.